12 · Strategy and technical leadership
Consulting
A clear plan for your technology and marketing, from someone who builds and runs both every day.
In short
Sometimes you don't need a build, you need a decision: which system to replace first, whether an agency's quote makes sense, why the site is slow, who should own the marketing data.
I give that view as someone who still builds and runs products, so the advice stays close to what can actually be shipped and maintained.
What's included
Digital transformation strategy
Where manual work, old systems and missing data cost you most, and an order of changes that pays off step by step.
Tech stack audits
Your site, hosting, tools and integrations reviewed for speed, security, cost of change and lock-in, in a written report.
Fractional CTO
Technical leadership a few days a month: architecture decisions, vendor and agency reviews, help with hiring and a roadmap.
Fractional CMO
Marketing leadership part-time: positioning, a channel plan, the budget split and the numbers to judge them by.
Second opinions
A review of a quote, a proposal or a project in trouble, before you commit more to it.
How I run it
Listen
Goals, constraints and what has already been tried.
Look
Systems, data and numbers, measured rather than assumed.
Write it down
Findings and options, with trade-offs and rough effort.
Decide together
A plan with an order, owners and checkpoints.
Stay or step back
Help with carrying it out, or a clean handover to your team.
Content Monitor · Site Scanner · Polaris CMS
Run on my own tooling
An audit is only as good as the measurements behind it. These are the ones I bring.
Site Scanner
A 98-item launch checklist, a crawler and Lighthouse
A measured starting point
A crawl against the 98-item checklist and Lighthouse on every page, so an audit starts from evidence rather than opinion.
Starter kits and a guide
Starter kits for Astro, Next.js and Polaris CMS, and a 'How I work' guide, if your team wants to build the same way.
Content Monitor
The dashboard every live site is run from
Traffic and growth
Search Console and GA4 in one view, and a 12-month projection in three scenarios, to judge where effort will pay off.
Off-page and competitors
Backlinks, referring domains, competitors and link gaps, refreshed weekly.
Infrastructure
Docker on my own servers, behind Cloudflare
A reference setup
Docker, Coolify, Cloudflare, backups, security headers and a strict Content Security Policy: a working example of what I recommend.
Proof
- Blog post How I built PolishPal, and how I run it now Not a client audit: my own stack decisions for one product, including what failed and what I changed.
- Blog post PolishPal redesign: what happened to search traffic How I read data after a big change: the result, the confounders and what can't be concluded from it.
Where this stands Fractional CTO and CMO work has no public case here; the two posts show how I reason about a stack and about data.
Questions
What does a fractional CTO or CMO do?
The part of the role a smaller company needs, a few days a month: decisions, reviews and a roadmap, without a full-time hire.
Will you just recommend your own services?
An audit lists the options, including ones I don't offer. If your current agency or system is the right choice, the report says so.
What do we get at the end?
A written report with findings, options and a recommended order of work, and a call to go through it together.
Related services
All services →Tell me what you need
A few lines are enough: what you want to build, fix or automate, and any date that matters. I reply in English or Polish.