07 · Search and marketing
Marketing and growth
A clear position, the right channels and numbers you can trust, so you know what is working.
In short
Growth starts before the first ad: who it is for, why they should choose you and what a visitor should do next. Then the channels, then measurement good enough to tell which of them pays off.
Some of this I do every week for my own products: social calendars, analytics and conversion work. Paid campaigns I would set up and run with the same discipline; there is no ads case study in my portfolio yet.
What's included
Go-to-market strategy
Who the first customers are, which channels reach them and what to launch with.
Positioning and branding
One sentence about what you do and for whom, then a name, a voice and a visual identity that carry it.
Paid ads
Campaigns on Google, Meta and LinkedIn, with conversion tracking set up before any budget is spent.
Content and social media
A social calendar per channel, scheduled ahead and built from the content you already have.
Conversion optimisation
Fewer steps, clearer offers and faster pages, tested on the pages that get the traffic.
Analytics
Google Analytics 4 and Search Console set up properly, with consent, and reports that answer real questions.
How I run it
Position
Who it is for, which alternatives they consider and why you win.
Plan
Channels, the budget split and the numbers that will decide what stays.
Measure first
Analytics, conversion events and consent, in place before campaigns start.
Launch
Campaigns, landing pages and a social calendar, started small.
Read and adjust
Weekly numbers: what to cut and what to scale.
Content Monitor · Site Scanner · Polaris CMS
Run on my own tooling
Marketing needs honest numbers and a full calendar. My dashboard holds both.
Content Monitor
The dashboard every live site is run from
Social calendar
The calendar per site and channel, scheduled through a self-hosted Postiz, with how many days of posts are queued and an alert when a channel runs dry or a post fails.
Analytics in one view
GA4 users, sessions, engagement, countries, channels, devices, landing pages and realtime, next to Search Console clicks and queries.
Outreach
Scheduled outreach emails sent during office hours, with reply and bounce detection and a follow-up reminder after 7 days.
Growth projection
A 12-month traffic projection per site in three scenarios, with recommended actions.
Site Scanner
A 98-item launch checklist, a crawler and Lighthouse
Landing page checks
Speed and checklist checks on the pages your ads send people to, because a slow page wastes the click.
Polaris CMS
My own CMS, this site included
Something worth sharing
Articles published on a schedule in Polaris CMS give the social calendar a steady supply of things to post.
Proof
- Blog post PolishPal redesign: what happened to search traffic How I read search traffic after a big change, separating the redesign from a Google update that began the same day.
- Work All five products Five products, five identities: each brand designed from its own idea, never from a template.
Where this stands Paid ads and fractional marketing leadership have no case study here yet; this page describes how I would run them.
Questions
Do you manage ad budgets?
Yes, on Google, Meta and LinkedIn. The ad accounts and billing stay in your name; I set up tracking, run the campaigns and report what each one returns.
Can you do branding without a website?
Yes. Positioning, name, voice and visual identity can come first, and the site can follow later.
Which analytics do you use?
Google Analytics 4 with Consent Mode, and Search Console: they are free and most teams already know them. Both feed my dashboard.
Related services
All services →Tell me what you need
A few lines are enough: what you want to build, fix or automate, and any date that matters. I reply in English or Polish.