06 · Search and marketing
Content and SEO
Content people search for, published on schedule, and every page watched until Google indexes it.
In short
SEO is mostly a routine: find out what people ask, write the page that answers it best, publish it on time, link it well, check that Google indexed it, and do it again next month.
I run that routine for my own sites with tooling I built for it, and the same system can run it for yours.
What's included
Technical SEO audit
A crawl against my 98-item checklist plus Lighthouse: titles, canonicals, hreflang, structured data, speed, indexing and links, with every finding explained.
Keyword research
A research round with real search volumes from DataForSEO, grouped into topics and matched to the pages you have or need.
Content strategy
What to write, in which order and how it links together, so articles support each other instead of competing.
Writing and publishing
Briefs, drafts, checks and scheduled publishing, in English or Polish, written for readers first.
Local SEO
Your business profile, location pages and consistent details across the web, for searches with a place in them.
AI search visibility
Clear answers, structured data and named sources that AI search tools can read and cite, and checks of how your brand shows up in them.
How I run it
Audit
A full crawl and the checklist first, so content isn't built on a site with technical problems.
Keyword round
Search volumes, intent and competition, checked against the posts that already exist.
Plan
Every keyword gets an article and a status: to write, draft, scheduled, live.
Write and check
Briefs, drafts under house rules, automated checks and a human review of the flagged facts.
Publish
Through the CMS on a schedule, with IndexNow pings.
Track
Index status, positions and clicks for every post, then the next round.
Content Monitor · Site Scanner · Polaris CMS
Run on my own tooling
This is the service my tooling was built for. Every step of the routine above has its own screen.
Content Monitor
The dashboard every live site is run from
Keyword plan
A monthly keyword round per site, every keyword matched to its article status and Google position, with an alert when the plan runs out within 7 days or a planned keyword is due with no article.
Quick wins and focus keywords
Positions 4 to 20 with impressions, the cheapest gains, next to the keywords you care about most.
Index status for every post
When a post goes live I get a message with its Search Console status, reminders on day 3 and 7, and a message when Google indexes it.
Internal links
A crawl every 12 hours flags orphan posts, posts with fewer than 3 internal links and broken links, and suggests links to add.
Off-page
Backlinks, anchors, referring domains, competitors and link gaps, refreshed weekly; spammy backlinks are flagged for review and turned into disavow files.
Content runway
How many days of scheduled posts are left, and an alert when a site has nothing scheduled.
Polaris CMS
My own CMS, this site included
An 11-check SEO score
Scored in the editor while writing: focus keyword, title, description, headings, links and images.
Link tools
Internal link suggestions in the post's language, and a manager for every link on the site.
Scheduling and indexing
Posts go live on their own, IndexNow pings go out, and Search Console checks run from the CMS.
Content pipeline
From a keyword round to a tracked post
From keyword to tracked post
Keyword round, brief, drafting with AI agents under house rules, automated checks for style, flagged facts and SEO score, images, publishing through the CMS API, schedule, tracking.
Site Scanner
A 98-item launch checklist, a crawler and Lighthouse
The technical audit
The 98-item checklist and Lighthouse on every page, rerun every 7 days.
Proof
- Project PolishPal A blog of more than 100 articles, planned in keyword rounds and published on a schedule.
- Blog post How I built PolishPal, and how I run it now The whole routine behind PolishPal written up: keyword rounds, scheduling, link fixes and monitoring.
- Blog post PolishPal redesign: what happened to search traffic Search traffic after a redesign, read with its confounders and limits rather than as a success story.
- Project Grzybolog A Polish and an English blog on a daily schedule, with hreflang between them.
Questions
How soon will I see results?
SEO is slow, and I won't promise a date. What you see from the first week is the work itself: the plan, the posts going live and each one's index status. Traffic follows content that is good, findable and indexed.
Do you use AI to write?
AI agents help with drafts, under written house rules. Every draft then goes through automated checks for style and SEO, and facts the checks can't confirm are flagged for a person to review.
What is AI search visibility?
AI assistants and Google's AI answers increasingly reply to questions directly. Pages with clear answers, structured data and named sources are the ones they can read and cite, so I write and structure pages with that in mind.
Do you do link building?
Through outreach: I look at the link gaps against your competitors and send scheduled emails with follow-ups. Spammy links pointing at your site are flagged and can be disavowed.
Related services
All services →Tell me what you need
A few lines are enough: what you want to build, fix or automate, and any date that matters. I reply in English or Polish.